Do Yourself A Favour; Don’t Secure That Server

Shellshock should come as a timely reminder to every person who is connected directly or indirectly to a device that is accessible from the public internet. And that footprint will most likely cover almost every living person in the world today, though most of us won’t have the faintest idea how it affects all of … more

Google’s Mobile Woes: The Search Bar

With the exception of transactions, discovery is one of the best aspects of any business to get into. While both discovery and transaction are intermediary plays, the former tends to push much more volumes compared to the latter. Perfect examples of such companies are Paypal (transactions) and Google (discovery), with Paypal representing the transaction piece, … more

Understanding Ramp-Up, Burn And Other Key Business Metrics

Understanding Ramp-Up, Burn And Other Key Business Metrics

One of the common mistakes seen in business plans and projections is that entrepreneurs treat various key business metrics as big aggregate numbers. While this approach makes the plan easier to understand (example: addressable market of 3,000 units per year, convert 10% in year 1 at average revenue of 100 per unit), it also glosses … more

Customer Acquisition In Online Media: The Newsletter

Over the past year or so I have switched to consuming a lot of content on email. Well, to be precise, email newsletters. The poor little newsletter has, for long, been consigned as a necessary relic, especially in news organizations and content publications. This started during pre-post-PC era (I know it sounds funny and it … more

UIDAI, NIC And India’s Data Security Nightmare

Should the worst happen to India’s official information technology infrastructure, AS4758 is a term that will feature prominently in it. The term denotes a unique name/number (ASN) for a network that is used for routing traffic over IP networks and AS4758 is operated by the National Informatics Center. This prefix represents a vast majority of the … more

Lifestyle As A Luxury

As you can see, the title is an obvious play on ‘Luxury Lifestyle’. After five-years of working on my own, what I have come to realize is that I have a lifestyle that is considered luxurious, mostly by people who work a regular job. Luxury, in this context, is not being able to afford a … more