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Britney Spears And Venture Capital

In my younger, considerably more rebellious days I used to be one of those really irritating people who could appreciate only one kind of music. At that time I was passionate about all forms of heavy metal, and later, the alternative/indie rock scene. As a connoisseur of a niche genre, it would bug me to no end that artists like Britney Spears (or name any other global pop sensation) get so much of fame and money while the kind of artists that I liked always seemed to struggle.

As I grew older and started having a bit more of a clue as to how the music industry worked, it became obvious to me that if it was not for the success of the many pop sensations and manufactured global stars, a large chunk of the smaller, niche artists would never have been allowed the luxury to record and be heard by a lot of people like me. The way venture capital works is in a similar manner. They need at least a couple of multi-platinum runaway hits on their hands to be able to afford to take their chances on smaller higher risk ventures.

For a product person, it is irksome to see some of the ideas/concepts that get funded. It makes no sense and it looks stupidly driven by hype. Oftentimes, the purist product person is the niche indie artist and can’t see anything beyond the purity of what she/he is doing. But the fact is that there is no single route to success. Some of the routes are fair, some are more unfair. Some who wind up being funded and (or) successful may not even deserve it. But every bit of success collectively adds up to open the doors for a few more outliers.


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