Submitted by Shyam Somanadh on February 4, 2010 - 1:26pm.
Rishi,
Completely agree with the point that products are being increasingly tailored for advertising first and actual users after that, while it should be the other way around.
You can make good money without doing it, but, as you pointed out, it is not easy and takes a lot of patience.
Krishna,
The ownership angle is quite valid, very few have a good grasp of the digital domain, so they tend to lean heavily on the leadership they hire and it often goes downhill from there.
I quite like livemint.com, even though they were pretty average in terms of execution when they launched. Things have improved considerably since.
Karthik,
Within publications it is hard for journalists themselves to push for this unless the publication is proactive about it. When we started out in the early days of CNN-IBN, we pushed the social aspect of it quite a bit. I even drafted the first set of guidelines for blogging and commenting for the company. It is a mix of pushing by the company and an internal liking for doing it which will get the whole thing going in a sustainable manner.
At 216 slides, 'The Real Life Social Network' by Paul Adams takes a fair bit of time to wade through, but it does offer some interesting insights into the various ways in which identity, context and connections play...
Rishi, Completely agree with
Rishi,
Completely agree with the point that products are being increasingly tailored for advertising first and actual users after that, while it should be the other way around.
You can make good money without doing it, but, as you pointed out, it is not easy and takes a lot of patience.
Krishna,
The ownership angle is quite valid, very few have a good grasp of the digital domain, so they tend to lean heavily on the leadership they hire and it often goes downhill from there.
I quite like livemint.com, even though they were pretty average in terms of execution when they launched. Things have improved considerably since.
Karthik,
Within publications it is hard for journalists themselves to push for this unless the publication is proactive about it. When we started out in the early days of CNN-IBN, we pushed the social aspect of it quite a bit. I even drafted the first set of guidelines for blogging and commenting for the company. It is a mix of pushing by the company and an internal liking for doing it which will get the whole thing going in a sustainable manner.