Blog Archives

Customer Acquisition In Online Media: The Newsletter

Over the past year or so I have switched to consuming a lot of content on email. Well, to be precise, email newsletters. The poor little newsletter has, for long, been consigned as a necessary relic, especially in news organizations

Posted in Marketing, Media

About The Imminent Online Future Of Indian Media

NYT’s India Ink takes a swipe at that contentious topic of the future of media in India, seen through the eyes of an emerging online media scene in India. The post covers interesting aspects of the problem and is well

Posted in India, Internet, Media

On The Content Business

Fair disclosure: I have no idea why Jeff Bezos bought WaPo. You won’t find much about that in this post. This is going to be a rambling, ill-focused post. Much of the discussion around the content business eventually comes around

Posted in Media

Review Of Prismatic

Wavii and Prismatic are two of the latest warriors in the perilous battlefield of automated social content discovery and recommendations and over the past few weeks I have grown quite fond of using Prismatic. The domain of automated content discovery has seen much

Posted in Internet, Media, Social, Start-ups

Change The Thinking

Last evening, I had the opportunity to attend the Delhi chapter of Hacks/Hackers (terrible name, if you ask me) organized by Anika Gupta and  Shrey Malhotra. The idea was to get both hackers (better known as programmers) and hacks (better known

Posted in Business, India, Media, Start-ups

Publishing, Distribution And Consumption In A Brave New World

One of my greatest disappointments with the past ten years in the digital sphere has been the absence of the creation of something that is immense. The eighties saw the growth and evolution of computing in the personal sphere, the

Posted in Advertising, India, Internet, Media, Social

FirstPost.com: Will It Work?

It won’t. Before I get into the economics of it, let me first tackle the concept. Going by Raghav Bahal’s introduction: Today, news is a hyper-active, multi-point phenomenon, with you at its epicentre. You read, write, bounce, redirect, navigate, pick,

Posted in India, Internet, Media

Quick Note On The Unholy Media-Business Connection

Much of what has been reported has not come as a surprise for most who have been on the inside. I saw a lot of this first-hand in 2002, when I was still part of the editorial set up, and

Posted in Industry, Media

Media, New and Old Are Getting Played And How

We are at a very interesting stage in the way content is produced and distributed in our lives and two recent developments serve to demonstrate the challenges that are coming our way. The first is the Apple iPad The fact

Posted in Media

Of Missed Opportunities In Indian Media

Publishing content online is 2/4th measurement, 1/4th experimentation and 1/4th instinct. It is sometimes a science, sometimes an art and a lot of other times blind guesswork. After reading the Afaqs story that asked whether print publications in India are

Posted in India, Media

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