Shyam Somanadh

Founder and head janitor of the company. Seen mostly on the highways travelling or planning to travel when I'm not consuming copious amounts of content.

UIDAI, NIC And India’s Data Security Nightmare

Should the worst happen to India’s official information technology infrastructure, AS4758 is a term that will feature prominently in it. The term denotes a unique name/number (ASN) for a network that is used for routing traffic over IP networks and AS4758 is operated by the National Informatics Center. This prefix represents a vast majority of the … more

Lifestyle As A Luxury

As you can see, the title is an obvious play on ‘Luxury Lifestyle’. After five-years of working on my own, what I have come to realize is that I have a lifestyle that is considered luxurious, mostly by people who work a regular job. Luxury, in this context, is not being able to afford a … more

Building A Digital Product: Part I

There used to be a time when building and launching a digital product was a straight forward affair. The steps were something like this: Start with a rough idea of what you were looking for Find someone who could design and build it for you Find people who would help you run it and go … more

Hybrid Entertainment: Free-roam Network Games

I have been a great fan of the  GTA series of games from Rockstar for a long time. The political incorrectness and violence that is there in the game is a different topic that I won’t deal with in this post as I will be focusing on other aspects of the game that could open up … more

On Media And Hypocrisy

This post is not going to be about the business or technology aspects that I normally tend to cover here and it quite a rant, so feel free to skip. The past couple of days have been really hard watching the terrible events at Tehelka unfold. Even though I have worked for a very short … more

Quitters, Speculators And Spectators

If you, like me, consume news and information mostly fed by the usual tech/digital sources, odds are that you would not have missed the outrage du jour — Google’s cumbersome attempts at streamlining the identities of their user base across their product lines. The right or wrong of it aside, I think we need something … more

Mobile Data Tales From Rural India

One of the rather unfortunate aspects of most of us switching to air travel as a primary mode of getting to places in the country is that we miss out on a lot of what goes on in vast regions of the country that don’t fall into the urban/metro bucket. It is important know what … more

Adventures In Entrepreneurship Of An Asocial Person

For someone who would rather not interact with anyone at all, if I could help it, trying my hand at entrepreneurship was probably the most illogical thing to do. See, the thing with taking risks, for smart people, is to take manageable risks. And for an asocial person to attempt being an entrepreneur is akin … more